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Carol L. Cheney, President, Creative DirectorCarol Cheney established Cheney & Company in 1983 to work with schools, colleges, health care organizations and other not-for-profit institutions on their publications and public relations initiatives. This followed four years as director of publications and public relations at Choate Rosemary Hall (CT), one of the nation's leading independent schools. Carol has extensive experience in the areas of annual, capital and planned giving programs, student recruitment and membership programs, services and capabilities, constituency relations, branding and marketing in the nonprofit and public sector environments. Carol is a frequent speaker for national and regional educational and fund-raising associations, including CASE, NAIS, AFP and CAIS. In 1985 Carol won CASE's crystal apple teaching award and has served on CASE publications juries and the faculty of several CASE Summer Institutes. She has contributed to the canon through her involvement in the production of three editions of The Marketing Handbook for Independent Schools published by NAIS and A Development Handbook: Promoting Philanthropy at Independent Schools published by CASE. She co-authored NAIS's online book Messaging and Branding: A How-to Guide. She recently served on the CASE Industry Advisory Council. Carol has completed two terms as president of the Alumnae/i Association of Sarah Lawrence College, where she served as a trustee from 1995-2007. Carol was a member of the trusteeship and development committees and the marketing task force. She was a member of the Advancement Commission of the Connecticut Association of Independent Schools for 26 years. Carol is on the executive committee of the board of directors of the Greater New Haven Chamber of Commerce and has served on the board of the Connecticut Chapter of AFP and several local organizations. Carol is compiling a catalog raisonné of her great uncle Russell Cheney (1881–1945), a painter, with Prof. Richard Candee. They have built a website about Russell Cheney's life and work.
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