Carol Cheney - Lectures

Carol L. Cheney Speaking Engagements

Carol began making educational presentations on good communications practices at conferences and seminars over 20 years ago, bringing her experience to a broad audience of school, college and other nonprofit advancement professionals across the country. She has served on the faculty of the CASE Summer Institute for Independent Schools 13 times and on the faculty of the NAIS Admission Workshop six times. A speaker at the annual CASE/NAIS Independent Schools conference 19 times, she served as chair of that conference in 1982. She has spoken at AFP meetings, regional development organizations and seminars sponsored by organizations ranging from the American Museum Association to the American Bar Association/American Association of Law Schools. Topics run the gamut from “Productive PR and Publications for the Small Shop” to “Snoozeletter or Newsletter—a slide presentation and critique.” She has amassed a collection of over 3000 slides, which she uses to show audiences examples of printed pieces and websites from the glorious to the ignominious. Since 1980, Carol has been on the programs of more than 200 events.

She was awarded CASE’s crystal apple for outstanding teaching in 1985 based on evaluations by participants. Since then she has garnered enough additional high scores to make a crystal fruit salad. Carol says the opportunity to teach colleagues is one of the most rewarding aspects of her work and the way she stays abreast of developments in the field of marketing communications and related fields.

A sample of Carol’s engagements for the last five years is listed here. If you would like a complete list of Carol’s speaking engagements, please email.

2011
Best Practices Dialogue
Magic Hour
Online Facebook Expert Chat

We Know Who We Are, We Just Don't Know How to Say It
NAIS Annual Conference
National Harbor, Maryland

New Paradigms in Marketing Communications
Carney Sandoe Search Group In-Service Discussion
National Harbor, Maryland

Marketing Roundtable
With Rob DiMartino
Finalsite U
Avon, CT

From Yawn to Brawn: Tell Your Story without Bragging
Hip Pocket Critiques
Tips from the Trenches with Lorrie Jackson
Cheney & Company's Aim High Conference
New Haven, Connecticut

2010
Communications: Website and Print
AFSA (American French School Association)
Development Office Meeting
NewYork, NY

Connecting with Your Audience through Great Storytelling
Bleats to Tweets: Should We Print, Push or Put It Online
Communications Office Fitness
PNAIS Institutional Advancement Conference
Skamania Lodge
Stevenson, WA

Messaging and Conveying Your School's Value
The Crow's Nest Institute
Kennebunkport, ME

The Role of Storytelling in School Marketing
Cheney & Company's Aim High Conference
New Haven, CT

Development Communications—Integrating New Communication Vehicles into the Tried and True
AFP Connecticut Chapter
Meriden, CT

2009
Attracting New Audiences through Good Storytelling
ERB Annual Conference
New York, NY

National Assn of Professional Organizers
CT Chapter Monthly Meeting
North Haven, CT

From Bleats to Tweets: Should We Print, Push or Put It Online?
with Travis Warren
TABS Annual Conference
Chicago, IL

2008
CAIS CSA Annual Conference
Hamden, CT
Balancing Online and Print

CASE Summit
New York, NY
Angels or Adversaries: Working with creative agencies

CASE/NAIS Annual Conference
Nashville, TN
Balancing Online and Print

Cheney & Company Aim High Conference
New Haven, CT
Marketing Communications 101
Communications Audit Workshop

PEJE Annual Conference
Boston, MA
Communications Audit Workshop

Jaques & Company
Staff Retreat
Danvers, MA

2007
CAIS Spring Conference
Hamden, CT

Cheney & Company Aim High Conference
New Haven, CT
Marketing Communications: The Good, Bad and Blah
Web vs. Print
Communications Audit Workshop

Educational Records Bureau (ERB) Annual Conference
New York, NY
Sustaining Image: It’s more than messaging

Independent Creative Club of Connecticut
Branding 101: From Blah to Blockbuster

NAIS Annual Conference
Denver, CO
Sustaining School Image: It's more than messaging
The Truth about Branding and Day Schools

2006
Independent Schools Association of the Southwest (ISAS)
Santa Fe, NM
Image and Marketing Communications

NAIS Annual Conference
Chicago, IL
Marketing Prescription for Good School Health

Regional Independent School Communicators
Wellesley, MA
Communications Audit Workshop

2005
NAIS Annual Conference
San Diego, CA
Auditing Your Marketing Communications Program, and
Good School Communications: From Blah to Blockbuster

CASE European Schools’ Development Conference
Edinburgh, Scotland
Unlocking the Secrets of Marketing Communications, and
Capital Campaign Communications Primer

Association of Business Officers of Independent Schools (ABOIS), Boston, MA
Marketing Essentials for Tomorrow’s Schools

CAIS Second annual conference for trustees
Wallingford, CT
Creative Marketing Communications

2005 TABS Conference, Chicago, IL
Buzz Works: A Marketing Case Study

2004
CASE District 1
Boston, MA
The Communications Audit Toolkit

NAIS Annual Conference
Montreal, Canada

AFP CT Chapter Annual Conference
Trumbull, CT
Story Telling for Fundraising

PRSA International Conference
New York, NY
The Communications Audit Toolkit

ISANNE Heads of Schools Fall Meeting
York Harbor, ME
Panel on Collaborative Marketing

APC On the Road
North Yarmouth Academy, ME
The Communications Audit Toolkit

CASE European Schools Development Conference
Oxford, England
Unlocking the Secrets of Marketing Communications, and
Communications Office Fitness

Educational Records Bureau Annual Conference
New York, NY
Marketing Communications: The Good, Bad and Blah

Southern Connecticut State University Advancement Staff Retreat, Orange, CT
Good Advancement Communications

2003

CAIS Spring Conference
Choate, Wallingford, CT
Role of Communications in Effective Outreach

CASE Design Institute
Montreal, Canada
Communications Audit 101

NAIS
New York, NY
Beyond the Viewbook

Development Counsel Conference
Boston, MA
Partnership with Communications Agencies: 10 Tips for Success

Planned Giving
Trumbull, CT
Marketing Your Planned Giving Program or How One to One Equals More Than Two

AFP
Meriden, CT
Marketing the Annual Fund

USFR
Salt Lake, City Utah
Do your Marketing Communications support your fund raising plan?

SSATB
Montreal, Canada
Pouring New Families Through the Admission Funnel Into Your School

2002

CASE Senior Pros
Cambridge MA
The Communications Audit Toolkit

AFP
Meriden CT
Marketing the Annual Fund

2001

CASE/NAIS Independent Schools Conference
New York City
Effective Capital Campaign Communications

Association of Fund Raising Professionals (CT Chapter)
Meriden, CT
Snoozeletter or Newsletter-A Slide Presentation & Critique

2000

The Alumni Alliance of Greater Boston
Brookline, MA
Effective Communications Planning

2000 NAIS Annual Conference
Baltimore, MD
Back to the Future: The Basics of Good School Communications

CASE/NAIS Independent Schools Conference
San Francisco, CA
The Web in Philanthropy

CASE District I Conference
Boston, MA
Publications Round Table

1999

CASE/NAIS Independent Schools Conference
Chicago, IL
The Power of Branding

AFP CT Chapter monthly meeting
Meriden, CT
Annual Reports: Their Promises and Pitfalls

PNAIS Advancement Team Conference Faculty
Seattle, WA
Communications Workshop

Nonprofit Assistance Initiative
Naugatuck Valley Community Technical College
Communications 101

CASE Summer Institute for Independent Advancement Professionals
Williams College
Faculty and Presenter

1998

1998 CT Philanthropy Day Conference
AFP Philanthropy Conference
Partnerships with Public Relations Consultants: 10 Tips for Success
Farmington, CT

CASE District 5 Conference
CASE Best of the Best
Nuts & Bolts on Design
Chicago, IL

CASE Summer Institute for Independent School Advancement Professionals
Williams College
Faculty

1997

CASE/NAIS Independent Schools Conference
New Orleans, LA

MAISDA Conference
New York, NY

Sisters of Mercy Development Conference
Madison, CT

UCDA Annual Conference
New York, NY

AFP, CT Chapter
Philanthropy Day
Bridgeport, CT

1996

CASE/NAIS Independent Schools Conference
Washington, DC

NCRD conference
Newport, RI
keynote speaker

Connecticut Ad Club conference
Hamden, CT

CASE Summer Institute for Advancement in Independent Schools
Williamsburg, VA
faculty

CASE Summer Institute for Communications
Williamsburg, VA
faculty

Neighborhood Preservation Initiative
annual conference
San Francisco, CA

AFP Philanthropy Day
Farmington, CT

Princeton Women's Development Group
Princeton, NJ

United Illuminating technical assistance workshop