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Branding and Marketing Resources Key Elements of Communications Planning Marketing Communications Fitness Check List Branding the Campaign: 8 Tips for Effective Design Partnerships with Communications Agencies: 10 Tips for Success |
Marketing Communications Fitness Check ListDo you have a mission statement? If yes, when was it last reviewed and how widely is it known and used? Does your mission statement accurately reflect your organization as it is today? Is your vision for the future captured in the mission statement? Do you have a graphic identity system (this may include a logomark, special typography, a slogan or tagline, and particular colors)? How effective is your graphic presence, how consistently is the system implemented and do your audiences have any difficulty recognizing you? Who handles your communications program? Is the function centralized or scattered among various individuals or departments to implement? What are the major components of the person(s) job descriptions who are responsible for your publications and p.r.? Is responsibility for a web site and media relations included? Is there a climate of understanding and acceptance of the importance of marketing to the future of your institution—is this the same for all constituencies? Do you have a standing trustee committee on public relations or marketing? What are your greatest strengths as an institution? Are any of these strengths unrecognized (i.e. Are you hiding your light under a bushel?)? What are your greatest weaknesses? Does the public say negative things about you that aren’t true? Are you “under-recognized” by the public? Which audiences do you communicate with the most, and which audiences who are important to you may deserve more of your attention? What are your three highest communications priorities for the coming months and how do these link to your friend- and/or fundraising goals? What is the biggest obstacle standing in the way of your doing a better job communicating and how might you overcome it?
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