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3.2010
6 new awards recognize C&Co work
Awards were gold
for the Yale Institute of Sacred Music Fellows website and bronze
for admission viewbooks for Concord Academy (MA) and Loyola School
(NY). Merit awards went to Head-Royce School (CA) and Hebron Academy
(ME) for total student recruitment packages and to St. Stephen’s
and St. Agnes School (VA) for the first in a series of brochures
highlighting leadership at the school. Cheney & Company provided
comprehensive services for these projects, from strategy and concept
development to copywriting, art direction of photography, graphic
design and supervision of production and printing.
8.2009 Cheney &
Company wins Windpower Award
he new suite of recruitment materials created by Cheney & Company
for the Latin School of Chicago recently received the Windpower
Award from Mohawk Fine Papers. Mohawk’s Windpower Award
is presented to institutions to recognize progressive environmental
initiatives.
When The Latin School of Chicago chose us to create new print
materials for admissions, we recommended that they minimize the
project’s carbon footprint by choosing one of Mohawk’s
carbon neutral papers for a set of three brochures and accompanying
applications, folders and envelopes.
“The recruitment suite for The Latin School of Chicago lent
itself to the esthetics of an uncoated sheet that maintained the
smoothness and brightness required to properly display student
photos and vivid colors and to convey an important message to the
school community about the importance of working to fight global
warming,” says Carol Cheney. “We found Mohawk Options
100% PCW to best fit the school’s needs for a high-grade
paper that worked with their budget and had less environmental
impact. We’re very excited that Mohawk has chosen to recognize
Latin’s effort with this award.”
We also stretched the budget by printing the viewbooks for a three-year
shelf life. The refreshed visual identity is integrated into Latin’s
new website in order to bring consistency to the school's integrated
communications program.
7.2008 AIM
HIGH 2008 Conference
51 independent school communicators representing 42 schools and
one school association traveled to New Haven, CT, for Cheney & Company’s
2008 conference July
17–19. Session topics ranged from branding and marketing to photography
and writing. A teen panel opened eyes with their website critique, and Carol
Cheney led participants through school communications audit process.
6.2008 2008
AWARDS
A new suite of admission collaterals for Fairfield Preparatory
School in Fairfield, CT, was recognized in three competitions,
winning Gold in the PRSA Mercury Awards competition. The PRSA
judges also awarded the Fairfield Prep package Best in Show,
saying, “Clearly stated objectives with an entry that
points to a shift in culture. The creative elements were persuasive and packaged
for optimal effectiveness. Every piece of this program was appealing to the
identified target audiences.” The school reports that applicants to
the class of 2012 increased by 20%; yield increased by four percentge points
over the our-year average; and enrollees in the class of 2012 residing in
the six-town targeted area increased 36% compared to the class of 2011. The
materials also won silver for most improved in the CASE Circle of Excellence
Awards and a Merit award in the Admissions Marketing Report competition.
PRSA awarded Gold to Impact, the donor newsletter Cheney & Company
produces for Yale-New Haven Hospital, and to Cheney & Company
for our 2008 25th anniversary calendar. Admissions Marketing Report
gave the NAIS SSS Financial Aid brochure bronze, while Merit awards
recognized the Cheshire Academy (CT) annual fund appeal, Schools
of the Sacred Heart (SF) high school viewbook, and the Quinnipiac
University School of Business magazine. PEJE’s Excellence
Award went to Tucson Hebrew Academy for the new recruitment package
produced by Cheney & company.
1.2008 Cheney & Company celebrates
a quarter century
Founded in 1983, Cheney & Company is celebrating the 25-year milestone this
year, working to help schools, colleges and other nonprofits with their marketing
communications programs. Carol Cheney says, “While the tools of communication
have changed and proliferated radically since 1983, the goals have remained constant.
Building and maintaining mutually beneficial relationships that align with institutional
goals is at the heart of marketing.
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3.2009 Carol Cheney
contributes to new NAIS book
Carol Cheney contributed the chapter "Marketing Communications: All About
Branding" to the new Philanthropy
at Independent Schools book, published by NAIS and edited by Helen Colson.
The information in this chapter is just as relevant for admissions as development. |
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