6.2010 Carol Cheney named the recipient of the Ashmore Award
The Council for Advancement and Support of Education will present Carol Cheney with the 2010 Frank L. Ashmore Award for Service to CASE and the advancement profession at the July Summit for Advancement Leaders in New York City. The Ashmore Award honors current or former staff members at CASE member institutions or educational partners who have been exceptional volunteers, teachers and mentors to CASE and advancement.

Nominees are considered for their professional achievements in advancement, public and community service and exceptional service to CASE and its predecessor organizations.

3.2010 Six new awards recognize C&Co work
Awards were gold for the Yale Institute of Sacred Music Fellows website and bronze for admission viewbooks for Concord Academy (MA) and Loyola School (NY). Merit awards went to Head-Royce School (CA) and Hebron Academy (ME) for total student recruitment packages and to St. Stephen’s and St. Agnes School (VA) for the first in a series of brochures highlighting leadership at the school. Cheney & Company provided comprehensive services for these projects, from strategy and concept development to copywriting, art direction of photography, graphic design and supervision of production and printing.

6.2009 Carol Cheney contributes to new NAIS book
Carol Cheney contributed the chapter "Marketing Communications: All About Branding" to the new Philanthropy at Independent Schools book, published by NAIS and edited by Helen Colson. The information in this chapter is just as relevant for admissions as development.

4.2009 Cheney & Company wins Windpower Award
he new suite of recruitment materials created by Cheney & Company for the Latin School of Chicago recently received the Windpower Award from Mohawk Fine Papers. Mohawk’s Windpower Award is presented to institutions to recognize progressive environmental initiatives.

When The Latin School of Chicago chose us to create new print materials for admissions, we recommended that they minimize the project’s carbon footprint by choosing one of Mohawk’s carbon neutral papers for a set of three brochures and accompanying applications, folders and envelopes.

“The recruitment suite for The Latin School of Chicago lent itself to the esthetics of an uncoated sheet that maintained the smoothness and brightness required to properly display student photos and vivid colors and to convey an important message to the school community about the importance of working to fight global warming,” says Carol Cheney. “We found Mohawk Options 100% PCW to best fit the school’s needs for a high-grade paper that worked with their budget and had less environmental impact. We’re very excited that Mohawk has chosen to recognize Latin’s effort with this award.”

We also stretched the budget by printing the viewbooks for a three-year shelf life. The refreshed visual identity is integrated into Latin’s new website in order to bring consistency to the school's integrated communications program.

 

 

  

“For 30+ years, Carol has served as teacher and mentor to hundreds, if not thousands, of advancement professionals through her workshop and conference presentations—not to mention her personal relationships. She has particularly distinguished herself because so much of her service to CASE has focused on advancing the capabilities of professionals who work in independent schools.”
From nomination letter for the Ashmore award

 

 

 
   

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