Recruitment

The American School in London

Berkeley Carroll

Concord Academy

Convent & Stuart Hall

The Country School

Fairfield Prep

Grinnell College

Latin School of Chicago

Long Trail School

McQuaid Jesuit

Metropolitan Montessori School

Portsmouth Abbey School

Saint Joseph College

Washington International School

 

Development

identity

Promotion

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Grinnell College (IA)

A Remarkable Place to Learn

Background    Named one of the 15 best liberal arts colleges in the nation by U.S. News and World Report, Grinnell College sought to create a new suite of recruitment materials that would attract diverse students to the unique attributes of a rigorous liberal arts education in the deep Midwest. We needed to demonstrate the college’s national and international ties; showcase the positive aspects of college life in Iowa; and provide detail about academics and campus living.

Project brief    The viewbook captures the school’s essence in three sections: a general introduction complemented by student-written essays; a bridge that uses layering of vivid images to highlight attributes of Iowa and Grinnell; and an updatable supplement with course offerings and practical information. The viewbook is in its fifth year of use (with updates).

Award: Connecticut Art Directors Club, Silver Award

 

 

 

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