Greater New Haven Chamber of Commerce
Thinking regionally, acting
locally
Background Under
new leadership, the Greater New Haven Chamber of Commerce has been
establishing itself as an energetic engine for business networking
and development for its 14-town membership. The packet of information
the Chamber used to attract new members was not nearly as inspiring
as its service-oriented mission, so Cheney & Company was brought
in to help showcase the benefits of Chamber membership as well as
the attractions of the New Haven region.
Project brief Cheney
& Company designed a colorful folded poster full of appealing
photographs of the New Haven region and text about the advantages
of doing business here. The poster was folded to create a container
or pocket for several matching inserts that extolled the benefits
of Chamber membership and could be easily and economically customized
and updated as benefits changed.
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