Recruitment

The American School in London

Berkeley Carroll

Concord Academy

Convent & Stuart Hall

The Country School

Fairfield Prep

Grinnell College

Latin School of Chicago

Long Trail School

McQuaid Jesuit

Metropolitan Montessori School

Portsmouth Abbey School

Saint Joseph College

Washington International School

 

Development

identity

Promotion

web

 

 

Cushing Academy (MA)

The essence of “i”

Background    Cushing Academy has gained a reputation for its
outstanding arts and athletics programs, as well as a superb curriculum for international students, honors students and students with language development challenges. Cushing engaged Cheney & Company to
perform a complete overhaul and redesign of its viewbook.

Project brief   Cheney & Company conducted extensive interviews and focus group sessions with students, faculty, alumni and referral sources in an effort to capture the spirit of Cushing Academy. The resulting theme of the viewbook centers on “i” words—such as informed, inquisitive, international and inclusive—as a design device to express Cushing’s affirming communal atmosphere. The viewbook is a centerpiece for a set of materials designed to lead families through the process of awareness to enrollment.

 

 

Services | Projects | Clients | Staff | Resources | News | Contacts | Home

© 2009 Cheney & Company
20 Grand Ave., New Haven, CT 06513
203-562-7719