Connecticut Collaboration for Fall Prevention

Publicizing prevention

Background    Research clinicians at the Yale Medical School studied fall prevention among the elderly for more than a decade, seeking to gauge the economic consequences of falls and to prove that falls are preventable. Cheney & Company was consulted to provide branding for the fall prevention program and to create collateral publications and posters aimed at improving recognition of fall risk factors and prevention strategies among care providers and at-risk older adults and their families.

Project brief    Cheney & Company wrote and designed a comprehensive suite of materials that included brochures for clinicians and the general public; a set of posters for placement in strategic locations; a unique “passbook” designed to help at-risk patients; a media kit and labels, stickers and buttons; hypotension and medications brochures.

Award: Public Relations Society of America, Silver