The Nature Conservancy—Connecticut Chapter

Background    TNC moved from the quiet, behind-the-scenes fundraising that typified the organization in its earlier years to a market-smart stance reverberating to the local chapters. The Connecticut chapter adopted a new communications direction in its printed pieces, including sumptuous color panoramic shots aimed at making an emotional connection with members and prospects rather than the older approach that hammered away at the dire consequences of inattention.

Project brief   Working with the rich visual subject of Connecticut’s cherished wilderness, Cheney & Company’s case statement design tied the campaign’s specific goals and needs to photographs that put the reader in the scene. To ensure a long shelf life, the highly produced brochure was crafted with a pocket for inserts on frequently updated information such as named gift opportunities, in-depth information on the regional projects and ways of giving.