American School in Japan (Tokyo)

Second Century Campaign

Background    A doubly exciting moment in the life of a school is its hundredth birthday and the launch of a ¥3 billion capital campaign to assure the future of the institution.

Project brief    Cheney & Company worked with ASIJ to craft a
campaign brand and case statement brochure for a very diverse audience spread across the globe. Photographed by a distinguished member of the faculty, the book was written and designed by Cheney & Company. The classic aspect ratio of Japanese tatami mats served as inspiration for the page grids. Evocative imagery from the school’s past dovetailed with scenes and stories from the school today to make the case for this Tokyo school’s future goals.