Greater New Haven Chamber of Commerce
Thinking regionally, acting
locally
Background Under
new leadership, the Greater New Haven Chamber of Commerce has
been establishing itself as an energetic engine for business
networking and development for its 14-town membership. The
packet of information the Chamber used to attract new members
was not nearly as inspiring as its service-oriented mission,
so Cheney & Company was brought in to help showcase the
benefits of Chamber membership as well as the attractions of
the New Haven region.
Project brief Cheney & Company
designed a colorful folded poster full of appealing photographs
of the New Haven region and text about the advantages of doing
business here. The poster was folded to create a container
or pocket for several matching inserts that extolled the benefits
of Chamber membership and could be easily and economically
customized and updated as benefits changed.
Awards Public
Relations Society of America, Gold; American Association
of Chamber of Commerce Executives, Gold Award
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