Program
Thursday, July 17
10-11:00 Early arrivals optional tour of the printing
plant at Harty Press
12-1:00 Registration
1-1:15 Welcome
1-4:30 Mohawk Paper exhibit: Lee Moody
1:15-2:45 Marketing Communications 101: Carol
Cheney
3:15-4:30 Bonding with Branding: Jodi Seidner
6:30 Cocktails and Gala Dinner, Union
League Café
T-shirt exchange; meet your Advisory Group
Friday, July 18
All day Mohawk Paper exhibit: Lee Moody
8-9:15 Winning Over the Media: Wilson
Camelo
9:20-10:30 Role of Research in School Communications: Jeff
Wack
10:45-12:00 Web and Print—It
Takes Two to Tango: Carol Cheney
Buffet Lunch for Advisory Groups
1-2:15 Writer’s
Boot Camp: Maura Scully
2:45-4:00 From The Horse’s Mouth: Student
Panel Critiques School Websites
Dutch treat dine-around or dinner on your own (see Charlie's
choices for ideas about what to do.)
Saturday, July 19
All morning Mohawk Paper exhibit: Lee Moody
8-9:15 Photography: From Esthetics to Archiving: Paul Horton
9:20-10:30 Advisory Groups Think Tank
10:45-11:45 Communications Audit Toolkit: Carol
Cheney
11:45-12:00 Wrap Up
. . . . . . .
Advisory Groups
Participants will have an opportunity to network and share ideas
and issues in advisory groups led by directors of communications
from participating independent schools. Advisory groups will
meet each day by recommendation of last year's participants,
who put a high value on this part of the program.
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